#92: Why Do We Deceive?
Tuesday, September 29, 2009
Car dealers are known for ads that tout "No credit application refused," leading listeners to believe they will be approved for a purchase regardless of how good or bad their credit is.
The truth is that a buyer's credit can not be checked thoroughly without a completed credit application. Notice the ads do not say everyone will be approved for a vehicle purchase, only that all credit applications will be accepted.
Other businesses proudly proclaim "If you find a lower price anywhere else, we will beat it or pay you the difference" when all they need to do is offer a penny below their competitor's price. Then they will have actually "beaten" another price.
Do they seriously think a shopper will fall for this? Obviously. Who said "A fool is born every minute"?
What about promotions that state "Once they're gone, they're gone." Well, duh, of course they will be.
Or those businesses that offer a product "absolutely free." A buyer needs only to pay a small shipping fee. Well, then it's not free, is it?
I guess retailers believe consumers can be deceived by these mindless advertising tricks. But why must they resort to such underhanded methods?
How about the spokesperson who says, "If you're not happy with the price, don't leave until you see me"? Why should I? Aren't your salespeople empowered to negotiate a decent and fair price? If not, why should I waste more time with you?
In this same vein, how often do we deceive ourselves by claiming we are a "few" pounds overweight? Why don't we take a higher road and admit we are fat or obese and need help? Recognition that a problem exists is an important step toward a satisfying solution.
But it is in our best interests to be realistic about ourselves. So let's not be like the slick retailers who can "fool some of the people some of the time."
If we deceive anyone, it will be ourselves. And we will be the ones hurt most by our lack of honesty.
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"This above all, to thine own self be true; and it must follow, as the night the day, thou canst not then be false to any man." William Shakespeare